For independent car wash operators & suppliers

Marketing for independent car washes.

The big chains have marketing departments. You have a small team doing a lot. I help small teams do more great work: a clear plan for what to say, and the content to say it, consistently.

Book a 30-minute call Ways to work with me
Matt DeWolf talking with a car wash operator on location

Sound familiar?

You can’t outspend the chains. You can out-story them.

01

Your membership plan is a revolving door

Members sign up on a deal and cancel quietly. A discount gets them in. Trust is what keeps them.

02

Every vendor is selling another tool

Texting, CRM, loyalty apps. Tools amplify a message. You need to know what the message should be.

03

The new express wash has a bigger budget

You won’t win on ad spend. You win on what they can’t buy: your community, your people and customers you know by name.

04

Growing means earning trust from strangers

New sites, rezoning, hiring. City councils, developers and future team members decide whether to trust you before they ever visit.

You didn’t get into car washing to become a content marketer. That’s my job.

Ways to work with me

Three ways to work together.

Most clients start with strategy. Some come to me with a project. The best results come from showing up every month.

Start here

Content & marketing strategy

Know exactly what to say, and why.

A clear plan built on the Trust Gap Framework.

  • An honest audit of everything you’re saying now
  • Messaging your whole team can use
  • A content plan tied to your goals: members, reviews, new sites, hiring
  • The channels worth your time, and the ones that aren’t
Most impact

Monthly content partnership

A content team, without hiring one.

Ongoing planning and production, every month.

  • A regular planning rhythm with your team
  • Video, podcast, social and email content produced for you
  • One shoot turned into many finished pieces
  • Tracking the signals that show trust is growing
Projects

Media production & storytelling

For the moments that matter most.

Story-driven production for a specific need.

  • Brand and customer story videos
  • New site and grand opening stories
  • Podcasts and live trade show content
  • Keynotes for your team or customers
Book a 30-minute call

How it works

Simple from the first call.

  1. Find your gap

    A 30-minute call and an honest look at what you’re already saying, from your website to your wash menu to your member emails.

  2. Pick the right fit

    Strategy, a project or a monthly partnership. I’ll tell you what makes sense for your size and goals, even if it’s small.

  3. Show up and measure

    We create it with your team, on location at your washes, and track whether trust is actually growing.

“Matt brings more than just media and marketing expertise to the table. He has an extensive understanding of our industry, understands our customers, and genuinely connects with the people who make our business successful.”
Kipp KofskyPresident & CEO, Arcadian Services, LLC

Proof

Work for the car wash industry

See all work →
2024_QualChem_Bennys__55A0369-web

Qual Chem · Customer stories & video

Let the customers make the case for the chemistry.

Qual Chem’s story is best told by the operators whose washes run on it. Customer interviews and on-site footage became success stories, social reels, booth video and a testimonial compilation.

Read the case study →
Car wash operators in the audience at a live industry session

International Carwash Association · Strategy & live production

Turning a live event into twelve months of content

A podcast with 35,000+ listens a year, a live stream built from zero to 2,000+, and an in-person production reaching 5,000+ people a day.

Read the case study →

For suppliers

Help operators hear it from operators.

If you sell to car washes, the most trusted voice isn’t yours. It’s your customer’s.

I capture customer stories, booth video and live trade show podcasts for suppliers like Qual Chem, Ver-Tech Labs, and Arcadian Services, so operators hear the results from people like themselves.

Matt DeWolf hosting on stage at a Car Wash Magazine live event

Questions

Fair questions.

I run one or two locations. Is this for me?

Yes. This is built for small teams that want to do more great work. If you don’t have someone whose whole job is marketing, you’re exactly who I work with.

Do you replace my texting, CRM or loyalty platform?

No. Keep the tools that work. I help you decide what to say through them, and create content that’s worth sending.

What does it cost?

It depends on what you need: strategy, a single project or a monthly partnership. Book a 30-minute call and I’ll give you a straight answer on what makes sense, including if I’m not the right fit.

Do you come to our washes?

Yes. Most production happens on location, with your team and your customers. That’s where the real stories are.

Do you work with suppliers too?

Yes. Suppliers bring me in for customer stories, booth video and trade show content, so operators hear the results from other operators.

Let’s talk about your washes.

Tell me how many locations you have and what you’re trying to grow: members, reviews, a new site or your team. You’ll hear back from me directly.

Book a call