Let the customers make the case for the chemistry.
Qual Chem's story is best told by the operators whose washes run on it.
Full Case StudyFor car wash operators & suppliers
Trust isn’t a feeling. It’s a pattern. I help you build it on purpose.
Strategy first, then the content to back it up: video, podcasts, publications and live events, from someone who’s been telling car wash stories for 20 years.
Stories told for
Sound familiar?
Texts, posts, emails, a new app every quarter. The activity is up. The business isn’t.
You’re spending real money and still guessing which of it actually builds loyalty.
Nobody remembers the wash that sent the most texts. They remember the one they trust.
I get it. Most operators didn’t get into car washing to become content marketers. That’s my job.
Who I work with
Our focus
The industry has no shortage of tools — texting platforms, CRMs, membership software. What's missing is the thinking behind them. I help operators, and the suppliers who serve them, decide what to say, who to say it to and why it matters, then build the content that earns their customers' trust.
How we work with car washes →Member communications, publications and podcasts that make people glad they belong.
Podcasts recorded live at your booth, customer stories and video that draw traffic, for suppliers like Arcadian, Qual Chem and Vertech.
Talks on trust and content for teams and customers, including Gas N Wash and Qual Chem.
How it works
We start with a conversation and a look at everything you’re already saying. You’ll leave knowing where trust is leaking.
Using the Trust Gap Framework, I map what to say, who it’s for and where it goes, so every piece is clear, consistent and compelling.
I produce it with you (video, podcasts, publications, live events) and we track the signals that show trust is growing.
Selected work
QUAL CHEM · B2B · CUSTOMER STORIES AND VIDEO
Qual Chem's story is best told by the operators whose washes run on it.
Full Case Study
International Carwash Association · Strategy & live production
A podcast with 35,000+ listens a year, a live stream built from zero to 2,000+, and an in-person production reaching 1,000+ people a day. Two days of production became a year of content and new sponsorship revenue for ICA.
Full Case Study
PalletOne · Video strategy & production
For the largest new pallet manufacturer in the U.S., we produced plant success stories for employees alongside marketing and sales videos. Planning it all together meant one shoot produced many finished videos.
Full Case StudyThe Trust Gap
Most brands assume trust they haven't earned. The Trust Gap is the distance between how trusted you think you are and how trusted your audience says you are. We help you close it with clear, consistent and compelling content.
The newsletter
One idea a month on building trust with content: lessons that work in any industry. No spam, unsubscribe anytime.
What’s at stake
Podcast production
Consistency is the proof. I plan, record, edit and publish shows for industries and associations, including my own.
About
I've spent more than 20 years telling stories across a media landscape that never sits still — editing magazines, producing live events, creating compelling videos, hosting and producing podcasts and speaking to industry audiences. MK Quinn Media is how I bring that experience to the organizations I work with.
I love to help people tell their stories and I think that now is more important than ever to do that with care and authenticity. People are looking for partners and connections they can trust.
“Matt brings more than just media and marketing expertise to the table. He has an extensive understanding of our industry, understands our customers, and genuinely connects with the people who make our business successful. Through live customer interviews, product demonstrations featuring our employees and customers, and promotional videos highlighting our company, he has helped us tell our story in a very authentic and engaging way.”
Tell me a little about what you're working on, or grab 30 minutes on my calendar. Either way, you'll hear back from me directly.
Book a call