Let the customers make the case for the chemistry.
Qual Chem's story is best told by the operators whose washes run on it.
Full Case StudyFor car wash operators & suppliers
Car wash marketing that builds loyal customers.
Trust isn’t a feeling. It’s a pattern. We help you build it on purpose.
Strategy first, then the content to back it up: video, podcasts, publications and live events, from 20 years of telling car wash stories.
Stories told for
Who we work with
Car washes first. Good stories everywhere.
Most of our work is with independent car wash operators and the suppliers who serve them. We also partner with associations that want their members to feel the difference that being a member makes.
Our focus
Independent car washes & suppliers
The industry has no shortage of tools. What’s missing is the thinking behind them. We help small teams decide what to say, who to say it to and why it matters, then build the content that earns their customers’ trust.
Car wash marketing →
Also
Associations
Member communications, magazines and podcasts that make people glad they belong, like the three shows we produce for the American Academy of Orthopaedic Surgeons.
See the shows →
Why us
We know this industry from the inside.
Led by Matt DeWolf, 20 years inside the car wash industry.
Access
Years of covering this industry means we know the people who run it, and they know us.
The pulse
Through Better Car Washing Everywhere, we’re in conversation with operators all the time. We hear what’s working before it shows up in a trade magazine.
Big rooms and small rooms
From hosting the industry’s biggest stages to filming at your wash, we’re as at home with industry leaders as we are with a two-site operator.
Any production house can make a video. Few can tell your story the way your customers will recognize it.
Selected work
The proof is in the pages.
Turning a live event into twelve months of content
A podcast with 35,000+ listens a year, a live stream built from zero to 2,000+, and an in-person production reaching 1,000+ people a day. Two days of production became a year of content and new sponsorship revenue for ICA.
Full Case Study
A video strategy built around the buyer
For the largest new pallet manufacturer in the U.S., we produced plant success stories for employees alongside marketing and sales videos. Planning it all together meant one shoot produced many finished videos.
Full Case StudyPodcast production
Shows we make.
Consistency is the proof. We plan, record, edit and publish shows for industries and associations, including our own.
About
Hi, I'm Matt DeWolf.
I've spent more than 20 years telling stories across a media landscape that never sits still — editing magazines, producing live events, creating compelling videos, hosting and producing podcasts and speaking to industry audiences. MK Quinn Media is how I bring that experience to the organizations I work with.
I love to help people tell their stories and I think that now is more important than ever to do that with care and authenticity. People are looking for partners and connections they can trust.
“Matt brings more than just media and marketing expertise to the table. He has an extensive understanding of our industry, understands our customers, and genuinely connects with the people who make our business successful. Through live customer interviews, product demonstrations featuring our employees and customers, and promotional videos highlighting our company, he has helped us tell our story in a very authentic and engaging way.”