For car wash operators & suppliers

Car wash marketing that builds loyal customers.

Strategy first, then the content to back it up: video, podcasts and live events, from 20 years of telling car wash stories.

Book a call How we help car washes
Matt DeWolf smiling while talking with a woman with red hair during an interview

Stories told for

The campaign worked on paper. The business didn’t move. Sound familiar?

01

You’re busy publishing

Texts, posts, emails, a new app every quarter. The activity is up. The business isn’t.

02

You can’t tell what’s working

You’re spending real money and still guessing which of it actually builds loyalty.

03

Every message sounds the same

Discount, reminder, discount. Customers tune it out, and the wash down the street sounds just like you.

Most operators didn’t get into car washing to become content marketers. That’s our job.

Who we work with

Car washes first. Associations too.

Matt DeWolf on set with a camera crew, filming at a car wash Our focus

Car wash operators & suppliers

Vendors sell tools. We help small teams figure out what to say, then make the video, stories and podcasts that say it.

Car wash marketing →
Also

Associations

Magazines, member content and podcasts, including three shows for the American Academy of Orthopaedic Surgeons.

See the shows →
Matt DeWolf hosting on stage at a Car Wash Magazine live event

Why us

We know this industry from the inside.

Access

We’ve covered this industry for years. We know the people who run it, and they know us.

The pulse

Through Better Car Washing Everywhere, we’re in conversation with operators all the time. We hear what’s working before it shows up in a trade magazine.

Big rooms and small rooms

We’ve hosted the industry’s biggest stages and filmed at two-site washes. We’re comfortable in both rooms.

How it works

Here’s how we start.

  1. Find your gap

    A 30-minute call and an honest look at what you’re putting out now.

  2. Build the plan

    What to say, who it’s for and where it goes.

  3. Make it and measure it

    We produce it with your team and track whether it’s working.

Book a call

Selected work

Recent work.

All case studies →
Attendant guiding a truck into the Benny's car wash tunnel entrance.

QUAL CHEM · B2B · CUSTOMER STORIES AND VIDEO

Let the customers make the case for the chemistry.

Qual Chem's story is best told by the operators whose washes run on it.

Full Case Study
Car wash operators in the audience at a live industry session

International Carwash Association · Strategy & live production

Turning a live event into twelve months of content

A podcast with 35,000+ listens a year, a live stream built from zero to 2,000+, and an in-person production reaching 5,000+ people a day.

Full Case Study
Aerial shot of a PalletOne lumber yard with the line We believe in the possible

PalletOne · Video strategy & production

A video strategy built around the buyer

Plant success stories for employees, plus marketing and sales videos, all from one round of shooting.

Full Case Study

The Trust Gap

If your content disappeared tomorrow, would anyone notice?

The Trust Gap is the distance between how trusted you think you are and how trusted your audience says you are. Our framework helps you find it and close it.

The Trust Gap is the distance between perception and reality.
How trusted we think we are
How trusted we actually are

Podcast production

Shows we produce.

We plan, record, edit and publish shows for industries and associations, including our own.

Better Car Washing Everywhere show art Our show · Car wash Better Car Washing Everywhere Listen →
American Academy of Orthopaedic Surgeons podcast art Association · Three shows American Academy of Orthopaedic Surgeons
Full Cycle show art Trade media · Laundry Full Cycle Listen →
Talk to us about your show
Headshot of Matt DeWolf

About

Hi, I'm Matt DeWolf.

I’ve been telling car wash stories since 2007, from weekly videos for the International Carwash Association to hosting Car Wash Magazine Live. Now MK Quinn Media helps small teams tell their own. More about me →

“Matt brings more than just media and marketing expertise to the table. He has an extensive understanding of our industry, understands our customers, and genuinely connects with the people who make our business successful. Through live customer interviews, product demonstrations featuring our employees and customers, and promotional videos highlighting our company, he has helped us tell our story in a very authentic and engaging way.”
Kipp Kofsky, President & CEO, Arcadian Services, LLC

What are you working on?

Tell us a little about it, or grab 30 minutes on our calendar. You’ll hear back from Matt directly.

Book a call