Speaking

Talks that make trust practical.

Keynotes for industry events, associations and teams, built on the Trust Gap Framework, with stories from car washes, laundromats and the people who run them.

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Matt DeWolf hosting on stage at a Car Wash Magazine live event

Talks

What I speak about.

Keynote

What Car Washing Can Teach Us About Building Real Trust

Digital Summit Minneapolis, 2026

Why the numbers can look great while the business doesn’t move, and a practical framework for closing the gap between how trusted you think you are and how trusted you actually are.

Custom talk

For your team or your customers

Keynote-style talks built around your audience and your goals, like the sessions I’ve given for Gas N Wash and Qual Chem.

Host

Live event hosting

On-stage hosting and live production that keeps a room engaged and turns your event into content you can use all year.

What audiences leave with

Something they can use on Monday.

  • A clear definition of their own trust gap
  • The Four Questions to answer before publishing anything
  • A simple self-score on clear, consistent and compelling
  • Four indicators to measure trust, including The Absence Test
Matt DeWolf speaking on stage at Digital Summit

Let’s talk about your event.

Share the date, the audience and what you want them to walk away with. I’ll get back to you directly.

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