My story
Twenty years of telling other people’s stories.
I’ve spent more than 20 years telling stories across a media landscape that never sits still: editing magazines, producing videos, producing live events, hosting podcasts and speaking to industry audiences.
I started figuring out how to maximize content opportunities from the moment I began my professional career. Doing more with less at ATO tested that instinct — the every story had to earn its keep. At ICA, I saw real stories connect people at scale, and two days of production turned into months of content. Twenty-plus years in media later — magazines, live events, podcasts, stages — that's still the work: helping car wash companies and the associations around them say something worth trusting, then proving it by showing up consistently.
Today I work with car wash companies, the suppliers who serve them, and associations that want their content to matter.
Most days it's me. When a project needs more hands, I bring in people I've worked with for years, and I stay responsible for what ships.
