Content Strategy At Its Best

International Carwash Association was in the perfect position to evolve its approach to content. It had an amazing printed publication, but had tremendous upside to capitalize on the digital media side to really push from an engagement perspective. 

We worked with ICA to create a central vision for its content, and to ensure we were exploring new channels to reach audiences.

We identified an opportunity to create a podcast and a live stream to grow trust and followers. Those efforts led to a podcast with more than 33,000 listens per year and a live stream production that grew from zero to more than 2,000 and created additional revenue streams for ICA advertiser and sponsored content opportunities.

We then evolved into a live, in-person production that reached more than 1,000 people per day. This production provided us with a year-round content delivery opportunity from two days worth of production and generated sponsorship and revenue opportunities.

The beauty in the entire process was the way we were able to maximize each piece of content's useful life. Each podcast produced more than 10 pieces of content that we could then use to promote, engage, and further connect with the ICA audience.