---
title: PalletOne Case Study
description: One video strategy for PalletOne, the largest new pallet manufacturer in the U.S. — plant stories for employees, marketing and sales video for buyers.
---

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CASE STUDY · MANUFACTURING · VIDEO STRATEGY AND PRODUCTION

# A video strategy built around the buyer

PalletOne is the largest new pallet manufacturer in the U.S. I helped them tell the story of their plants and their people — one investment in content capture, built to produce many outputs.

![Aerial shot of a PalletOne lumber yard](https://mkquinnmedia.com/hubfs/raw_assets/public/mkquinn-theme/images/pallet.jpg)

The challenge

## Many audiences, one budget.

PalletOne needed video that would celebrate individual plant success stories for its employees, and support its marketing and sales teams at the same time.

What I did

## Planned once. Produced many times over.

- Built one holistic video approach instead of a stack of one-off shoots: plant success-story videos for employees, plus marketing and sales videos for buyers.
- Captured the story once, on location, and cut it for every audience that needed to hear it — the people who work there and the people who buy from them.
- Efficient shoots meant long work days, but maximum content capture. We covered real stories from employees at the plant, featuring success stories of three different locations showcasing the uniqueness of each.

One investment in content capture produced many outputs across employee, marketing, and sales uses.

One story, told well, works as hard for the people inside the plant as it does for the people deciding whether to buy.

![Aerial shot of a PalletOne lumber yard](https://mkquinnmedia.com/hubfs/raw_assets/public/mkquinn-theme/images/pallet.jpg)

## Want more from every shoot?

Tell us a little about what you're working on, or grab 30 minutes on our calendar. Either way, you'll hear back from Matt directly.

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