Blog

Clarity - The First C in Your Content Strategy

Written by Matt DeWolf | Dec 5, 2024 8:40:23 PM

In the inaugural episode of Better Content Everywhere, host Matt DeWolf dives deep into the essence of creating a successful content strategy by emphasizing the importance of clarity.

Matt introduces five pivotal questions every content creator and strategist should answer:

  1. What are we doing?
  2. Why are we doing it?
  3. Why are we the best to do it?
  4. How will we transform people along the way?
  5. So what?

Using a relatable ice cream shop scenario, he illustrates how answering these questions can guide your approach to content creation and help you reach your business goals. ⁠⁠