In the inaugural episode of Better Content Everywhere, host Matt DeWolf dives deep into the essence of creating a successful content strategy by emphasizing the importance of clarity.
Matt introduces five pivotal questions every content creator and strategist should answer:
- What are we doing?
- Why are we doing it?
- Why are we the best to do it?
- How will we transform people along the way?
- So what?
Using a relatable ice cream shop scenario, he illustrates how answering these questions can guide your approach to content creation and help you reach your business goals.
1 min read
